CHARTER MARKETING

We do not aim at rivalling the large brokerage houses in terms of the number of yachts in the fleet. We surely do rival them in terms of the dedication of our team to our charter yachts. Focusing only on select yachts to bring to the market from a few owners we offer more attention to the yachts in the fleet than any brokerage houses. In our boutique yacht brokerage, the yachts are not just a unit number in a fleet of dozens of yachts but valuable partners.

Content Marketing

Our team will arrange for your superyacht the creation of the very finest content, from journalistic level specifications, to exceptional photography, including aerials, underwater, and lifestyle shots, as well as a 360° virtual tour and a video. Our marketing team has also created dedicated charter website for superyachts to promote their unique USPs.

B-TO-B MARKETING

With deep connections within the yachting industry, our team is ideally positioned to communicate about your yachts to the global charter broker community, ensuring the visibility of your yacht on the main platforms, including MYBA’s yachtfolio. We also arrange dedicated events for your yacht to be discovered by the brokerage community and promoted to their clients. Unique incentive strategies to motivate charter brokers to send charters to your yacht are also included in our range of abilities.

B-TO-C

With a strong pool of charter clients, Ethereal is ideally position to promote your yacht to prospects. We use a variety of digital strategies, including social media, search engine marketing and emailing to reach out to the select yachtsman. Our team takes part in the world’s top yacht show to promote your yacht to potential clients.

CHARTER MARKETING